ABN AMRO wanted to introduce a new B2B payment option within their online checkout flow but needed to explain the service clearly and persuasively to business clients.

In close collaboration with the team, I created a short explainer animation that highlights user benefits, shows where the tool fits in the customer journey, and reflects the brand's tone of voice and style.

The animation was used in internal and external channels to support the product launch. It helped product managers and marketers explain the service clearly and convincingly.