branding | icon design | character design | animation


Baum&Bonheur is a chain of specialist tree nurseries. For their rebranding, I arranged a strategy workshop to explore their goals and ambitions. From there, we created a new logotype and a set of characters, icons and animations to tell their stories across all touchpoints.

old logotype
new logotype
Character set
Character animation
Icon set: Tree specifications
Icon set: Tree shapes
Trade fair stand